20 September 2008

LAB grand opening #2

Yesterday (Saturday, Sept. 20) was the SECOND grand opening -- "Because one opening just isn't enough" -- of fixed-gear and track bicycle shop Los Angeles Brakeless.

They did swift business at their former location in Culver City which opened in November 2007. But when a vintage store went out of business at Venice Boulevard and Grand View, owners Anna and Dave saw an opportunity to move to a location with higher visibility and more street traffic. Other, complementary businesses in the area include a coffee shop, an art gallery, a used book shop, a tattoo parlor, and a costume store (if you've ever been on C.R.A.N.K. MOB, you'll know the importance of a good costume shop on the westside). All it needs is a repair co-op, and it could challenge Heliotrope and Melrose's distinction as Los Angeles' "bicycle district."

The opening-day celebrations were launched with an alleycat race -- a multi-stop event where the racers only find out the checkpoints moments before the race begins. Racers choose the order in which they make the circuit of the checkpoints, and one checkpoint demanded that racers take a large package with them for the remainder of the race. The requirements that the racers know surface streets well and be able to ride quickly with a large package strapped to their back were nods to the race form's messenger-style beginnings. Below are the front and back of the alleycat spoke cards and manifest (both designed by me).

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