We took advantage of an historical event -- the 50th anniversary of Russia launching a dog into outer space -- and re-interpreted it. What would happen if Laika landed somewhere? What if it were a dog utopia? What would you do? Would you share your riches? Or enjoy your dog utopia ... alone?
Animation/Direction: Ro Rao
Music: The Aliens
Client: Zune Arts
Agency: 72andSunny
Art Director: Katie O'Shea
Writer: Charlie Stephenson
The accompanying banner campaign invited viewers to peer through a telescope to find and follow Laika. Once her planet was found, the viewer was invited to find out her full story at the Zune Arts website.
07 November 2007
zune arts: laika
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