07 November 2007

zune arts: laika

We took advantage of an historical event -- the 50th anniversary of Russia launching a dog into outer space -- and re-interpreted it. What would happen if Laika landed somewhere? What if it were a dog utopia? What would you do? Would you share your riches? Or enjoy your dog utopia ... alone?


video

Animation/Direction: Ro Rao
Music: The Aliens
Client: Zune Arts
Agency: 72andSunny
Art Director: Katie O'Shea
Writer: Charlie Stephenson


The accompanying banner campaign invited viewers to peer through a telescope to find and follow Laika. Once her planet was found, the viewer was invited to find out her full story at the Zune Arts website.

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