zune arts: intergalactic swap meet

The idea behind the story is, sharing with your friends enriches you both. "Hybrid vigor" was the phrase that kept running through our heads. Also, "The whole is greater than the sum of its parts." Which, if you've ever listened to a bangin' setlist, you know is true.

Animation/Direction: againstallodds
Music: The Deadly Syndrome
Client: Zune Arts
Agency: 72andSunny
Art Director: Katie O'Shea
Writer: Louise Shieh

zune arts: laika

We took advantage of an historical event -- the 50th anniversary of Russia launching a dog into outer space -- and re-interpreted it. What would happen if Laika landed somewhere? What if it were a dog utopia? What would you do? Would you share your riches? Or enjoy your dog utopia ... alone?




Animation/Direction: Ro Rao
Music: The Aliens
Client: Zune Arts
Agency: 72andSunny
Art Director: Katie O'Shea
Writer: Charlie Stephenson


The accompanying banner campaign invited viewers to peer through a telescope to find and follow Laika. Once her planet was found, the viewer was invited to find out her full story at the Zune Arts website.

zune arts: mother like no other

Mom's Day is a tough one. You want to show your mom that you love her. But you don't want to come off cloying, or worse yet, insincere. And how do you give her a gift from the heart that shows you're not just giving it because you're supposed to? Get her something she'll really like. That's what our little beaver friend was thinking when he gathered all the sticks and flowers and leaves he could find into the most beautiful bouquet he could imagine. All for his wonderful mum.




She really, really liked it. A lot.

Animation/Direction: Yves Geleyn
Music: the bird and the bee
Client: Zune Arts
Agency: 72andSunny
Art Director: Katie O'Shea/Bryan Rowles
Writer: Katie O'Shea/Bryan Rowles